%Exit is (number of exits) / (number of pageviews) for the page or set of pages. It indicates how often users exit from that page or set of pages when they view the page(s).

The average length of a Session.

The average amount of time users spent viewing a specified page or screen, or set of pages or screens.

The percentage of single-page sessions in which there was no interaction with the page. A bounced session has a duration of 0 seconds.

Entrances is the number of times visitors entered your site through a specified page or set of pages.

The total number of conversions.

The sum of all individual goal conversion rates.

Total Goal Value is the total value produced by goal conversions on your site. This value is calculated by multiplying the number of goal conversions by the value that you assigned to each goal.

The number of first-time users during the selected date range.

The average value of this page or set of pages. Page Value is ((Transaction Revenue + Total Goal Value) divided by Unique Pageviews for the page or set of pages)).

Pages/Session (Average Page Depth) is the average number of pages viewed during a session. Repeated views of a single page are counted.

Pageviews is the total number of pages viewed. Repeated views of a single page are counted.

Total number of Sessions within the date range.

A session is the period time a user is actively engaged with your website, app, etc. All usage data (Screen Views, Events, Ecommerce, etc.) is associated with a session.

Unique Pageviews is the number of sessions during which the specified page was viewed at least once. A unique pageview is counted for each.

Users who have initiated at least one session during the date range.